Be honest – do you read as much as you like or as you should? If knowledge is power then it’s probably safe to assume most of us drown under today’s seemingly unstoppable assault of information, emails, missives and direct marketing messages.


There are times when, quite frankly, there is an awful lot of rubbish written and waffle spouted by the great and the good of the marketing and PR communities. We have to be one of the best – sorry, worst – professions at “willy waggling” and trying to imbue what we do with a mystical allure. So whenever I need a dose of some good, old-fashioned common sense I always turn to the wonderful Drayton Bird.


The current climate has seen a shift in the buying decisions made by clients within the legal sector. Listening to clients tells us that they are under pressure to reduce cost without compromising quality and added value. The legal market has had to adapt to clients who expect more from their lawyers in terms of service delivery, awareness of their business and strategic goals.


Whatever happened to briefs?  No, I’m not lamenting the demise of the y-front at the expense of designer branded waistbands, I’m talking about the creative brief.  


There was a time the lowest of the low when it came to professional reputations included estate agents and used car salesmen. It’s fair to assume now that one institution has stolen a sizeable march on all of these and now occupies a seemingly unrivalled position as a target of the nation’s venom and ridicule. Yes, I’m talking about banks for, yet again, this past week we’ve seen examples of quite staggering corporate arrogance. First out was RBS, 84 per cent owned by you and me (always worth saying that again…and again) and computer problems that left salaries unpaid, mortgage applications stalled, house sales fallen through, and thousands of customers unable to access funds to pay rent, council tax, travel or food expenses.


Isn’t it staggering how idiotic some companies can be when implementing a potentially unpopular policy and then, to compound things further, they handle the resulting disgruntled customer fall-out with all the subtlety of John Prescott at a Jedward concert. Our banking sector occupies a position in the mind of the general public a little north of Satan and, let’s be honest, it’s a reputation they appear to fully and richly deserve.  Whether our banks are the big bad monsters they’re often portrayed as is possibly open to question, but PR is largely about perception and as far banks are concerned most of us view them as huge faceless organisations big on greed and low on anything vaguely resembling good customer service.


Kirstie Allsopp – she of “Phil”, house-buying common sense and all things knitted – has been Tweeting of late on the supply and demand pricing policy of airlines. Ms Allsopp is, I’m guessing, investigating for a television programme the practice of airlines and their IT systems pricing seats inline with sales patterns.

Going for quality and professionalism

Psychologists claim that we make a judgement as to whether we like or dislike someone within seconds of meeting them – supposedly, from the vibe the person exudes as well as outer appearance. A similar situation must be the case with how we assess and interact with companies, products and services. Thus a high level of quality and the professional look become essential factors when it comes to presenting your company and services to the world. It can make all the difference to as whether prospective clients come to you or walk across the street to do business with your competitor.

So it goes without saying that ensuring that you have excellent and professional exhibition and display equipment can go a long way in helping your marketing efforts. It’s certainly worth the investment in time and resources to get such equipment created for your company. The multiple benefits extend to your brand, customers and clients as well as your own staff.

Generating confidence in your brand: It usually takes some time to generate confidence and credibility in the market place. If you have to go to exhibitions and road shows to make presentations, it will help considerably to have a consistent brand look in which your publicity material, leaflets, business cards, display banners and other advertising all present a consistent image and message.

Generating confidence in your product or service: Whether you are on a mission to create greater consumer awareness or on an image-building exercise to raise the profile of your company, your exhibition and display materials can be critical in helping to generate confidence in your offerings. High quality presentation and the professional touch will get you off to a good start in how your company or products are perceived. In a sense you score brownie points before you start pitching to prospective clients.

Generating confidence in prospective clients: A great set of exhibition and display materials projects a positive image of your company and products, and generates confidence in prospective clients. So you make a positive impression before you even meet or speak to clients and prospects. This is especially important in tough competitive environments, where you want to draw the attention of the optimal number of people you can attract.

Generating confidence in your own staff: Your sales persons or staff who have to go out and face the public need to be confident that they are promoting a great product or service. A set of great, professionally designed equipment and publicity material will help immensely in this regard.

The help and support you need to be able to acquire quality exhibition equipment, including the provision of quality professional design and artwork, is available – a few mouse clicks away. And there are many options available at all budget levels. So get to work and check out examples of display materials available on this website. You’ll be glad you did.

Big, bold and beautiful

Picture walking into the hall of one of the larger exhibition venues such the Olympia or the O2. What do you notice most? Banners, of course. Banners inviting you to come and spend some time with us! And which exhibitions draw your attention most? Usually it’s the big, bold and beautiful displays that stand out most. In certain contexts nothing less than that will do.

Creating purposeful display equipment

If you’ve got it, flaunt it! This is quite a commonplace saying, but it can be wise advice in some situations. In the competitive marketplace of today, products and services don’t promote themselves – even excellent products need to be given a little push to get the attention of consumers. Depending on where and when you do your marketing and promotion campaigns, a set of great display equipment can be most beneficial.

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